Ben and Jerry

1. Discuss the free-enterprise(a) landscape in the Nipponese crank ointment market. Does Ben & Jerrys possess any re nail down words that could cash in ones chips the companionship a competitive expediency in japan? If so, what ar they? In my opinion, Ben & Jerrys does non possess any resources that could give the company a sustained competitive advantage in Japan. In take in to determine whether or not Ben & Jerrys actually has a competitive advantage, I had to perform a VRIO framework (exhibit 1) low gear to see whether or not Ben & Jerrys has resources or capabilities controlled by a firm as source of competitive advantage. altogether of the resources that could give the company competitive advantage in Japan ar valuable but it is central to understand which ones are rare and how austere is to imitate them, since this is the agent that determines what is and what is not a source of a competitive advantage. I listed the resources that I conceive are imp ortant for Ben & Jerrys. The resources that matters the most are the ones that are hard to imitate which are the recipe for the methamphetamine hydrochloride cream and its unique variety of chunks, the logo as a quality symbol, its socially responsible image and its brand discover in general. The trouble is that these are valuable resources in fall in States, not necessarily in the Japan.

The only resource that could be a source of competitive advantage (in Japan) through point of crosswalk differentiation are Ben & Jerrys unique chunks which are regrettably not enough to guarantee a success in a foreign mar ket. The competitive landscape in the Nip! ponese ice cream market creates a sufficient obstacle to entry for most of the companies. There are six major(ip) Japanese ice cream manufacturers that sell gift meth cream and on top of that there is another American premium ice cream manufacturer- Haagen-Dazs that already keeps a whacking ploughshare of the market. Therefore Ben & Jerrys would have a unfeignedly gruelling position to begin with. Furthermore, the highly competitive statistical diffusion system that...If you want to get a full essay, instal it on our website: BestEssayCheap.com

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